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American Communication Research

The Remembered History
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Description

This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program "heroic and unprecedented." The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.

Author Biography:

Dennis, Everette E.; Wartella, Ellen Ann
Release date NZ
March 1st, 1996
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Edited by Ellen Ann Wartella
  • Edited by Everette E. Dennis
Pages
226
Dimensions
152x229x15
ISBN-13
9780805817447
Product ID
3866778

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