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Playing to Win

Sports, Video Games, and the Culture of Play
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Description

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.

Author Biography:

Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010). Thomas P. Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.
Release date NZ
January 12th, 2015
Audience
  • Professional & Vocational
Contributors
  • Contributions by Andrew Baerg
  • Contributions by Cory Hillman
  • Contributions by David J. Leonard
  • Contributions by Luke Howie
  • Contributions by Meredith M. Bagley
  • Contributions by Michael L. Butterworth
  • Contributions by Perri Campbell
  • Contributions by Steven Conway
  • Edited by Robert Alan Brookey
  • Edited by Thomas P Oates
Pages
252
Dimensions
3895x5830x20
ISBN-13
9780253014993
Product ID
22220221

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