International Consumer Behavior in the 21st Century

Impact on Marketing Strategy Development

By:

A.Coskun Samli

Format:

Paperback / softback

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Description

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Release date NZ

August 23rd, 2016

Author

A.Coskun Samli

Audience

Professional & Vocational

Edition

Softcover reprint of the original 1st ed. 2013

Illustrations

XX, 170 p.

Pages

170

Dimensions

156x234x10

ISBN-13

9781493945825

Product ID

25325196

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