Coping with Retail Giants

Gaining an Edge Over Discounters

By:

A.Coskun Samli

Format:

Paperback / softback

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Description

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Author Biography:

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.

Release date NZ

November 8th, 2015

Author

A.Coskun Samli

Audience

Professional & Vocational

Edition

1st ed. 2015

Illustrations

XVIII, 209 p.

Pages

209

ISBN-13

9781349501977

Product ID

25623357

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