Business & Economics Books:

Coping with Retail Giants

Gaining an Edge Over Discounters

Format

Hardback

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Coping with Retail Giants by A.Coskun Samli
$272.00
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Description

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Author Biography

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.
Release date NZ
April 23rd, 2015
Country of Publication
United Kingdom
Illustrations
XVIII, 209 p.
Imprint
Palgrave Macmillan
Pages
209
Dimensions
140x216x14
ISBN-13
9781137476333
Product ID
22968772

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