Business & Economics Books:

How Firms Can Strategically Influence Open Source Communities

The Employment of Men on the Inside
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$149.00
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Description

Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel ("men on the inside"). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm's development process with the help of the MOI.
Release date NZ
November 11th, 2011
Author
Audience
  • Professional & Vocational
Country of Publication
Germany
Edition
2012 ed.
Illustrations
45 black & white illustrations, 3 colour illustrations, 17 black & white tables, biography
Imprint
Gabler
Pages
193
Publisher
Gabler
Dimensions
148x210x12
ISBN-13
9783834933874
Product ID
18843467

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