Customer Relationship Management

Name: Customer Relationship Management
SKU: 2049702
Price: 54.00 NZD
Availability: InStock

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Format:

Paperback / softback

Series:

Briefcase Books Series

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Around 14-26 June using International Courier

Description

Customer relationship management (CRM) gets a lot of attention as managers recognize its importance in the workplace as a base for growth. Customers have a variety of choice in these modern times, and, especially with the Internet, it is vital that companies understand what's involved in building a long-term relationship with their customers. This book offers practical advice on how to create and sustain great relationships with customers. The book shows: how to support CRM with modern technology; what the most effective data warehousing techniques are; how to manage short and long-term relationships; and the benefits of knowing your customers and who they are. Company examples and case studies are used throughout the book.

Author Biography:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Release date NZ

October 16th, 2001

Author

Audience

Professional & Vocational

Pages

176

Series

Briefcase Books Series

Dimensions

150x226x13

ISBN-13

9780071379540

Product ID

2049702

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