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Corporate Entrepreneurship and Innovation in Tourism and Hospitality

Global Post Covid-19 Recovery Strategies
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Description

The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios with the aim of expanding the body of knowledge, inspire future research and develop the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation as well as those researching and studying within the tourism and hospitality fields.

Author Biography:

Teresa Aguiar-Quintana is Professor at the University of Las Palmas de Gran Canaria (ULPGC) in the Economics, Business and Tourism Faculty, Spain. Jonathon Day is Associate Professor and Graduate Program Director in Purdue’s School of Hospitality and Tourism Management, Purdue University, USA. His research focuses on sustainable tourism and responsible travel. He specializes in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviours. Francisca Rosa Álamo Vera is an Associate Professor in Strategic Management, with specialisation in tourism, cities and public administration. She has been at the University of Las Palmas de Gran Canaria for more than 30 years and has taught in different tourism MsC programmes. At the present moment, her research interests are focused on Tourism students’ international mobility and coopetition in excellent research institutions.
Release date NZ
May 13th, 2024
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Francisca Rosa Álamo Vera
  • Edited by Jonathon Day
  • Edited by Teresa Aguiar Quintana
Illustrations
17 Tables, black and white; 20 Line drawings, black and white; 33 Halftones, black and white; 53 Illustrations, black and white
Pages
376
ISBN-13
9781032593739
Product ID
38200187

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