Business & Economics Books:

Communicating Globally

An Integrated Marketing Approach
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!


Communicating Globally by Don E Schultz

or 4 payments of $36.25 with Learn more

Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships in 10-14 days
Free Delivery with Primate
Join Now or upgrade at checkout


Delivering to:

Estimated arrival:

  • Around 18-23 February using standard courier service


Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book aims to supply the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the corporate blocks to integration. The authors explain the latest marketing communications theories, and illustrate them with examples, vignettes and 5 in-depth case studies (British Telecom, DeBeers, Oral B, Dow Chemicals and Orange plc.

Author Biography

DON E. SCHULTZ is Professor of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, Evanston, Illinois. He is editor of the Journal of Direct Marketing and author of several bestselling books and president of his own consulting company, Agora, Inc. He is the industry-leading thinker on integrated marketing communications and strategic brand communications. - PHILIP J. KITCHEN is Martin Naughton Professor in Business Strategy at Queen's University School of Management, Belfast. He is president of the Global Institute for Corporate and Marketing Communications and editor of the Journal of Marketing Communications and known worldwise for his expertise in this area.
Release date NZ
June 6th, 2000
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
VII, 280 p.
Red Globe Press
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...