The Future of Marketing Image close
The Future of Marketing on Hardback by P. Kitchen
The Future of Marketing on Hardback by P. Kitchen
Show Hide Adult Content
The Future of Marketing close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing

The Future of Marketing

Critical 21st Century Perspectives
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$294.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $73.50 with Afterpay Learn more

6 weekly interest-free payments of $49.00 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 11-21 June using International Courier

Description

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Author Biography:

PHILIP J. KITCHEN holds the Chair of Strategic Marketing at Hull University. A graduate of the CNAA initially, he holds three further academic degrees in marketing related subjects. He is the Founding Editor of the Journal of Marketing Communications, and the Founder of the International Conference on Corporate and Marketing Communications. He has published some eighty papers in academic journals around the world.
Release date NZ
February 4th, 2003
Author
Audience
  • Professional & Vocational
Illustrations
XXI, 196 p.
Pages
196
Dimensions
140x216x16
ISBN-13
9780333992869
Product ID
7611375

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by P. Kitchen

See all books by this author

Marketing Metaphors and Metamorphosis by P. Kitchen
$153.00
Marketing Metaphors and Metamorphosis
by P. Kitchen ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Metaphors and Metamorphosis on Hardback by P. Kitchen
$307.00
Marketing Metaphors and Metamorphosis
by P. Kitchen ~ Hardback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing