Raising the Corporate Umbrella

Name: Raising the Corporate Umbrella
SKU: 1725725
Price: 156.00 NZD
Availability: InStock

Corporate Communications in the Twenty-First Century

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Hardback

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Description

Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

Author Biography:

PHILIP J.KITCHEN is the Martin Naughton Professor of Business Strategy, specialising in Marketing, at the Queen's University Management School, Belfast. - DON E.SCHULTZ is Professor on Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. - Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.

Release date NZ

September 4th, 2001

Author

Audience

Professional & Vocational

Illustrations

XXII, 410 p.

Pages

410

Dimensions

152x229x29

ISBN-13

9780333926390

Product ID

1725725

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