Business & Economics Books:

Advances in Services Marketing and Management

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Advances in Services Marketing and Management
$321.99
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Description

This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.
Release date NZ
May 14th, 1996
Contributors
Edited by David E. Bowen Edited by Stephen W. Brown Edited by Teresa A. Swartz
Country of Publication
United States
Imprint
JAI Press Inc.
Pages
388
Dimensions
156x234x22
ISBN-13
9780762300099
Product ID
1825077

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