Business & Economics Books:

Advances in Services Marketing and Management

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$391.00
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Description

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
Release date NZ
August 25th, 1995
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributors
  • Edited by David A. Bowen
  • Edited by Stephen W. Brown
  • Edited by Teresa A. Swartz
Pages
380
Dimensions
156x234x23
ISBN-13
9781559388559
Product ID
2302787

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