Advances in Services Marketing and Management

Name: Advances in Services Marketing and Management
SKU: 1825085
Price: 429.00 NZD
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Hardback

Series:

Advances in Services Marketing and Management

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Description

Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

Release date NZ

May 12th, 1997

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational

Contributors

Edited by David E. Bowen
Edited by Dawn Iacobucci
Edited by Teresa A. Swartz

Pages

290

Series

Advances in Services Marketing and Management

Dimensions

156x234x17

ISBN-13

9780762301768

Product ID

1825085

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Advances in Services Marketing and Management

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