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XR Case Studies

Using Augmented Reality and Virtual Reality Technology in Business
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Description

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

Author Biography:

Prof. Timothy Jung, Manchester Metropolitan University, UK, is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub and President of International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness.  Jeremy Dalton, PwC UK, leads the AR/VR department, helping clients across all sectors understand, quantify, and implement the benefits of virtual reality and augmented reality technology. He is a regular contributor of thought leadership in the industry and delivers talks on the subject globally.
Release date NZ
September 13th, 2022
Audience
  • Professional & Vocational
Contributors
  • Edited by Jeremy Dalton
  • Edited by Timothy Jung
Edition
1st ed. 2021
Illustrations
57 Illustrations, black and white; VIII, 164 p. 57 illus.
Pages
164
ISBN-13
9783030727833
Product ID
35984736

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