Social Customer Relationship Management

Name: Social Customer Relationship Management
SKU: 30461132
Price: 192.00 NZD
Availability: InStock

Fundamentals, Applications, Technologies

By:

Format:

Hardback

Series:

Management for Professionals

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$192.00

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Description

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Author Biography:

Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of "Electronic Markets" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany. Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

Release date NZ

September 13th, 2019

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational

Edition

1st ed. 2020

Illustrations

XV, 115 p.

Pages

115

Series

Management for Professionals

ISBN-13

9783030233426

Product ID

30461132

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