Writing Skills for Public Relations

Style and Technique for Mainstream and Social Media

By:

John Foster

Format:

Paperback / softback

Series:

PR in Practice

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Description

Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and cliches, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Author Biography:

John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals, books, posters and brochures to speeches and presentations. A Fellow of the Chartered Institute of Public Relations, he was awarded the Institute's Stephen Tallents Medal for his 'contribution and commitment to the effective use of the written word'.

Release date NZ

October 3rd, 2012

Author

John Foster

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

5th Revised edition

Pages

280

Series

PR in Practice

Dimensions

154x233x16

ISBN-13

9780749465438

Product ID

19751562

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