Evaluating Public Relations

Name: Evaluating Public Relations
SKU: 21566328
Price: 129.00 NZD
Availability: InStock

A Guide to Planning, Research and Measurement

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Format:

Paperback / softback

Series:

PR in Practice

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$129.00

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Description

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Author Biography:

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

Release date NZ

June 3rd, 2014

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

3rd Revised edition

Pages

208

Series

PR in Practice

Dimensions

157x235x11

ISBN-13

9780749468897

Product ID

21566328

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