I also suggest a two stage procedure to detect whether the act of measurement alters the strength of the relationship between a latent construct that is measured through surveys, experiments or observations and its consequence ( e.g. intentions-behavior, attitudes-intentions, attitudes-behavior, satisfaction behavior) and to determine the time relationship in the absence of the difference between non-survey and survey consumers behavior measurement for Disney. For example, prediction of Disney visitor's entertainment facilities choice behavior intention to find why the kind of entertainment facilities can attract more visitors choose to play in Disney theme park. Disney survey method can measure to any machine entertainment facilities. So, Disney can show the strength of the relationship between latent intentions and visitor entertainment facilities choice behavior is stronger for surveyed consumers than for similar non surveyed consumers in order to find the reasons why more visitors choose to play which kind of entertainment facilities.I also suggest the Disney survey questions can concern to compare with other inputs factors of entertainment facilities choice decisions. e.g. personal entertainment tastes, mood, other similar entertainment theme parks' competitive environment. In order to make subsequent visiting Disney behavior is more than one time with prior intentions for every Disney old visitors. For example, Feldman and Lynch's ( 1988) survey method predictions, Fitzsimons and Morwitz ( 1996) found that measurement of general intentions to purchase automobiles increase the likelihood that buyers will repurchase the automobile brand that they also previously consume and that first time buyers will purchase brands will large market shares. Under the assumption, if the survey's result showed the automobiles brand-specific purchase intentions. Thus, Fitzsimons and Morwitz's results suggest that the measurement of general intentions increases the association between latent, brand-specific intent and brand choice. So, brand is a factor which can influence consumers to choose to buy which automobiles. In conclusion, it seems Disney can attempt to use survey method to investigate visitor entertainment facilities choice behavior to predict what factor is the most influential to attract every Disney visitor to choose to play the entertainment as well as what factor is the most influential to every Disney ( re-visitor ) old visitor to choose to visit Disney theme park again.