Chapter Two(AI) tool technical innovation in cruise tourism immediate positive emotion influence to cruise travelling consumers Can apply (AI) tool to cause positive emotion to cruise tourism consumers? Cruise tourism industry is the most influential emotion industry example to influence cruise travelling consumers' travelling entertainment choice. I shall indicate some evidences how it's innovation will influence cruise travelling consumers' emotion to be changed to positive from negative immediately as well as to prove how the cruise traveller's higher utility feeling to the cruise tourism provider is not the main factor to influence whom to choose the cruise provider to consume whose cruise journey service arrangement.Nowadays, cruising has become one of the fastest growing sectors within tourism, cruise service providers need have themselves unique different entertainment service arrangement to satisfy every cruise travelling consumer individual needs in order to attract every one to choose whose cruise arrangement easily, e.g. meals, activities, entertainment and varied destinations create one-stop holiday shop, reasonable competitive ticket fare. Hence, it seems it is one exciting emotion industry. If the cruise service provider can bring positive emotion to influence many cruise travelling consumers immediately. The, even it change higher service fare to compare other similar cruise service providers. I believe it won't influence them to choose other similar cruise service providers if it can often bring immediate positive emotion to its cruise clients during they are staying in its cruises or during they have left its cruises, but they will often remember or won't forget to enjoy their cruise service provider's happing time forever. Hence, if (AI) tool can be attempted to help cruise entertainment providers to arrange different cruise journeys for varied destinations, to arrange different entertainment facilities, to arrange the different taste food to satisfy different countries age cruise consumers' needs. Then, the (AI) tool will assist the cruise providers to bring positive emotion to let every different countries age cruise consumers to feel satisfactory in order to choose to the crusise providers' cruise entertainment service more attractively.2.1How can apply (AI) tool to predict cruise service providers bring positive emotion to their clients?Future, (AI) tool can help any cruise providers to design these kinds of any one entertainment service arrangement to satisfy the cruise provider's customers' needs.There are different special interests cruising, such as wellness at sea, freighter cruises, river cruises. It has increased the attractiveness of cruising: Romance is for lover cruise traveller target, luxury is for rich cruise traveller target, exotica is for enjoyment exciting feeling traveller target. So, every kind of cruise traveller target will have different kind of cruise entertainment service to satisfy their needs. If the cruise service provider can provide the right and attractive cruise entertainment service to satisfy the specific cruise target. Then, it will bring the positive emotion to the specific cruise target consumers more easily.Cruise travel was shaped for mass tourism. Prices have been very differently segmented. There are basically four types of markets ( Biederman, 2008):