Non-Fiction Books:

Viewpoints and Controversies in Sensory Science and Consumer Product Testing

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$593.00
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Description

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

Author Biography:

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Munoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.
Release date NZ
February 7th, 2005
Audience
  • Professional & Vocational
Pages
492
Dimensions
160x236x36
ISBN-13
9780917678578
Product ID
3087460

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