Tweening the Girl

The Crystallization of the Tween Market

By:

Natalie Coulter

Format:

Paperback / softback

Series:

Mediated Youth

Show Hide Adult Content

$149.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $37.25 with Afterpay Learn more

6 weekly interest-free payments of $24.83 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 17-27 June using International Courier

Description

Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently the news media, as one of «capitalism’s most valuable customers». Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «tweenhood», which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

Author Biography:

Natalie Coulter (PhD, Simon Fraser University) is Assistant Professor of Communication Studies at York University. She is a founding member of ARCYP (Association for Research on the Cultures of Young People) and has published in a number of journals including the Canadian Journal of Communication and Jeunesse.

Release date NZ

February 28th, 2014

Author

Natalie Coulter

Audience

Professional & Vocational

Edition

New edition

Pages

191

Series

Mediated Youth

Dimensions

150x225x15

ISBN-13

9781433121753

Product ID

22023989

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Get free delivery, exclusive deals, and more^*

Non-Fiction Books:

Tweening the Girl

By:

Format:

Series:

Buy Now, Pay Later with:

Availability

Description

Author Biography:

Customer reviews

Marketplace listings

Help & options

Filed under...

Get free delivery, exclusive deals, and more*

Buy Now, Pay Later with:

Author Biography:

Get free delivery, exclusive deals, and more^*