On 1st May 1997 the Conservatives were ejected from office after 18 years in power, and the Labour Party which replaced them had itself changed irrevocably. Blair's majority of 179 was the culmination of a long struggle to modernize the party, and in so doing to modernize the politics of his country. Philip Gould is a political strategist and polling adviser who has worked with the Labour leadership since the 1980s, has also been an adviser to Bill Clinton, and has been closely involved in the creation of New Labour. In this book he describes its rise and explains how the transformation was achieved, at the same time exploring the changed political climate in Britain.

Author Biography

Philip Gould is senior strategic adviser to Tony Blair, and runs his own political consultancy. He lives with his wife, Gail Rebuck, and their two children in North London.