Non-Fiction Books:

The Unfinished Revolution

How New Labour Changed British Politics Forever
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Paperback / softback
$64.00
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Description

The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.

Author Biography:

Philip Gould was polling and strategic adviser to Tony Blair and was deputy chairman of Freud Communications. He was a visiting professor in media and politics at the London School of Economics and a member of the House of Lords. Philip Gould died at the age of sixty-one in 2011.
Release date NZ
September 22nd, 2011
Author
Audience
  • General (US: Trade)
Illustrations
16pp b/w photos
Pages
624
Dimensions
157x234x41
ISBN-13
9780349138572
Product ID
18404357

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