In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organisation's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information. AUTHOR: Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar. Dan is British and lives in Warwickshire, UK. SELLING POINTS: . Implementing sustainable and successful strategies that can transform your business and brand a masterpiece on the world stage . The ultimate guide for all marketers – a call to successfully compete in the world of business and brand development . A thought leader who has changed the game for international corporations and their value on the world stage . Dan White is an expert strategist and businessman with a proven track record . A statement to its sector – an interactive approach with evidence to his principles