Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You'll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world? AUTHOR: Dr Max Mckeown is a globally recognised innovation expert and the award-winning author of The Strategy Book, The Innovation Book and Adaptability. He is a strategic advisor to some of the world's most admired companies with an enlightening, edgy, entertaining style that transforms cutting edge research into practical ideas with real world power. SELLING POINTS: . The key to changing the world is through innovation . Every successful business is measured by the quality of their ideas, and the ways in which they build on them . A go-to-guide to challenge creative fatigue and mundane originality . Smart, stylish and simple – building on over 3 decades of knowledge and the author's numerous achievements . Elevates the notably successful Concise Advice Series – challenging creatives and business leaders around the world to think outside the traditions of their form