The Psychology of Advertising in Theory and Practice

A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

By:

Walter Dill Scott

Format:

Hardback

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Description

This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on his extensive research to explain the psychological principles that underlie effective advertising, including attention, suggestion, and association. This book is a must-read for anyone interested in the art and science of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Release date NZ

July 18th, 2023

Author

Walter Dill Scott

Audience

General (US: Trade)

Pages

448

Dimensions

156x234x25

ISBN-13

9781019377208

Product ID

37956906

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