Gary Bowerman is Director of Scribes of the Orient, an Asia-based marketing and communications agency. He previously held key positions at leading travel, trade and consumer publishing companies in the UK, was a researcher for Rough Guides and managed the post-9/11 re-launch of a quarterly magazine for the American Society of Travel Agents. In China, where he has lived and worked since 2004, he was Shanghai co-editor for Zagat, and spent two years as Editor in Chief of Shanghai Business Review. Since co-founding Scribes of the Orient in 2008, Bowerman has worked closely with travel and tourism brands in China, across Asia and worldwide. This has given him unique insights into the mindset of Chinese travellers and the approaches of brands and destinations seeking to connect with them.