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Managing Online Reputation by Charlie Pownall
Managing Online Reputation by Charlie Pownall
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Managing Online Reputation

How to Protect Your Company on Social Media
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Description

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

Author Biography:

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.
Release date NZ
September 30th, 2015
Audience
  • Professional & Vocational
Edition
1st ed. 2015
Illustrations
43 Illustrations, black and white; XVII, 236 p. 43 illus.
Pages
236
Dimensions
140x216x14
ISBN-13
9781137382290
Product ID
21783326

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