Steve Harrison had his own agency, HTW, which, before he left in 2007, won more Cannes Lions in its discipline than any other in the world. Steve then wrote How to do Better Creative Work which became the most expensive advertising book of all time when it traded on amazon for �3,000 a copy. His last book, Can't Sell, Won't Sell: Advertising, Politics and Culture Wars was described by the IPA as the "most provocative advertising book in years". Steve has already written a biography of Howard Gossage. If you have any observations about either that book or this one, please write to Steve: harrisosteve@googlemail.com Dave Dye worked in the best agencies in the business like Mother, AMV/BBDO and BMP/DDB before founding his own - Omnicom backed- Campbell Doyle Day. Now he runs the advertising/design boutique, TH?NGY. He has won Cannes Lions, D&AD, One Show and every other major global award several times over. For the past 10 years he has run the highly regarded blog/podcast "Stuff from the Loft" (davedye.com). The forensic research skills he has honed on "Stuff from the Loft" come to the fore in this book - which showcases many ads that have not been seen for over 60 years. You can email him on dave@davedye.com