The Experience

How to Wow Your Customers and Create a Passionate Workplace

By:

Lior Arussy

Format:

Paperback / softback

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Description

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' — Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

Author Biography:

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

Release date NZ

January 10th, 2002

Author

Lior Arussy

Audience

Professional & Vocational

Pages

128

ISBN-13

9780123954930

Product ID

25014225

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