The Experience is the journey of Joseph Jacobs, a frustrated call center manager who is trying to deliver better service to customers despite a highly unmotivated staff. As he struggles to find his way, he discovers hidden secrets about delivering the most outrageously pleasing customer experiences by empowering his staff to be passionate about their work. In an era where companies confuse technology spending with customer loyalty solutions, The Experience provides practical foundations that every company can implement immediately without any investment. The book makes for a fun, enticing read, yet is full of easy to understand and easy to implement principles to provide immediate impact on customer service and loyalty. This is the book for those companies seeking a sustainable competitive advantage that can lock the customer into their companies for the longest period of time. It is not a book about how to manage the customer or how to create a brilliant ad campaign. The Experience is about building the organisation that can deliver the experience that makes customers stay with you for the longest period. It is about maximising revenues and profits through delivering an outstanding experience, one interaction at a time.