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Successful Technological Integration for Competitive Advantage in Retail Settings on Hardback
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Successful Technological Integration for Competitive Advantage in Retail Settings

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Description

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Author Biography:

Eleonora Pantano, Middlesex University, UK.
Release date NZ
April 30th, 2015
Audience
  • Professional & Vocational
Contributor
  • Edited by Eleonora Pantano
Pages
350
Dimensions
152x229x24
ISBN-13
9781466682979
Product ID
23428489

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Books >
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Industry Studies >
Distributive industries >
Retail sector
Books >
Business & Economics >
Industry Studies >
Distributive industries