Business & Economics Books:

E-Retailing Challenges and Opportunities in the Global Marketplace

Format

Hardback

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E-Retailing Challenges and Opportunities in the Global Marketplace
$517.00
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Description

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Author Biography

Shailja Dixit, Amity University, India. Amit Kumar Sinha, Amity University, India.
Release date NZ
May 30th, 2016
Contributors
Edited by Amit Kumar Sinha Edited by Shailja Dixit
Country of Publication
United States
Imprint
Idea Group,U.S.
Pages
358
Dimensions
152x229x22
ISBN-13
9781466699212
Product ID
25000821

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