Strategy and the Fat Smoker

Doing What's Obvious But Not Easy

By:

David H Maister

Format:

Hardback

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Description

We often (or even usually) know what we should be doing in both our personal and professional life. We also know why we should be doing it and (often) how to do it. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers, and organisations can overcome the temptations of the short-term and actually do what they already know is good for them.

Author Biography:

David Maister is widely acknowledged as one of the world's leading authorities on the management of professional service firms. For 25 years, he has acted as a consultant to the most prominent professional firms around the world. He is the author of the bestselling books Managing the Professional Service Firm, True Professionalism, The Trusted Advisor, Practice What You Preach and First Among Equals.

Release date NZ

January 1st, 2008

Author

David H Maister

Audience

Professional & Vocational

Pages

274

Dimensions

230x155x24

ISBN-13

9780979845710

Product ID

2403888

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