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Strategisches Marketing-Controlling Fur Kmu on Paperback by Kurt Gaubinger
Strategisches Marketing-Controlling Fur Kmu on Paperback by Kurt Gaubinger
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Strategisches Marketing-Controlling Fur Kmu

Basis Fur Den Erfolg Im Eu-Binnenmarkt
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Description

Auf der Basis einer in Osterreich durchgefuhrten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling, das auf die Anforderungen mittelstandischer Fertigungsbetriebe abgestimmt ist."

Author Biography

Dr. Kurt Gaubinger ist Universitatslektor am Institut fur Handel, Absatz und Marketing der Universitat Linz."
Release date NZ
December 12th, 2000
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Edition
2000 ed.
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Publisher
Deutscher Universitatsverlag
Dimensions
133x203x21
ISBN-13
9783824472888
Product ID
22402537

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