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  • Verbandsmarketing on Paperback by Matthias Mono
  • Verbandsmarketing on Paperback by Matthias Mono
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Description

Dieses Buch zeigt anhand zahlreicher Beispiele, dass Marketing auch fur Verbande ein erfolgversprechendes Fuhrungskonzept darstellt. Es werden Einflussgrossen der Verbandsarbeit analysiert und mogliche Marketingziele und -strategien vorgestellt."
Release date NZ
July 14th, 1995
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Edition
2nd
Illustrations
black & white illustrations, bibliography
Imprint
Deutscher Universitatsverlag
Pages
266
Publisher
Deutscher Universitatsverlag
Dimensions
140x216x15
ISBN-13
9783824462131
Product ID
27158943

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