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Strategic Management and Online Selling by Susanne Royer
Strategic Management and Online Selling by Susanne Royer
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Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods
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Description

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Release date NZ
November 2nd, 2012
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
22 Line drawings, black and white
Pages
256
Dimensions
156x234x14
ISBN-13
9780415652001
Product ID
20652263

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