Business & Economics Books:

Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

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Relationship Marketing in Professional Services by Aino Halinen
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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
Release date NZ
November 14th, 1996
Country of Publication
United Kingdom
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