Perspectives on Public Relations Research

Name: Perspectives on Public Relations Research
SKU: 8178212
Price: 125.00 NZD
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Paperback / softback

Series:

Routledge Advances in Management and Business Studies

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Description

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively immature field. This volume of papers brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively they provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterise this evolving area. Key issues discussed include:- the contribution of public relations to strategic management in organizations the feminization of public relations and its subsequent impact on the role played by women in the PR profession the function of rhetorical study in our understanding of modern corporate dialogue international perspectives of public relations and the impact of culture on contemporary PR practice historical-German perspectives of public relations Perspectives on Public Relations Research will be a valuable aid to both students and practitioners interested in understanding the development of current public relations both as a profession and academic discipline.

Author Biography:

Danny Moss, Dejan Vercic, Gary Warnaby

Release date NZ

March 27th, 2003

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

286

Series

Routledge Advances in Management and Business Studies

Dimensions

138x216x22

ISBN-13

9780415316187

Product ID

8178212

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