Business & Economics Books:

Reconfiguring Public Relations

Ecology, Equity and Enterprise

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Reconfiguring Public Relations by David McKie
$521.00

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Description

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
Release date NZ
May 24th, 2007
Country of Publication
United Kingdom
Imprint
Routledge
Pages
200
Dimensions
156x234x17
ISBN-13
9780415394086
Product ID
8178481

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