Sarah Lai-Yin Cheah is Associate Professor with the National University of Singapore (NUS) Business School, with research and practice in innovation and entrepreneurship, as well as early-stage technology incubation and commercialization. She is also faculty associate of the Asia Centre for Social Entrepreneurship and Philanthropy (hosted by NUS Business School). Since 2014, she has taught more than 2,000 undergraduates on entrepreneurship and mentored many technology commercialization and startup projects. Her interest in entrepreneurship started in 2000 when she left a secure and well-paying job with a US multinational corporation to join the high-risk and high-churn startup workforce in Silicon Valley. After a few years of intensive scaling up to extend the startup footprint into Asia Pacific across a wide range of industries, Dr Cheah joined the NUS Entrepreneurship Centre in 2003. As Adjunct Assistant Professor, she helped build the local startup ecosystem by playing the role of educator in the Technopreneurship Minor Program, mentor and coach to aspiring student entrepreneurs. From her interaction with more than 150 startups, she has captured their insights as teaching cases in various publications.