Business & Economics Books:

Frugal Innovation

Format

Paperback / softback

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Frugal Innovation by Vanessa Ratten
$96.00
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Description

This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. This book explains how frugal innovation is different to other types of innovation and how frugal innovation offers a creative solution to issues of sustainability and the circular economy. The book approaches innovation by taking into account the stakeholders and how companies can innovate efficiently in an inclusive manner. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.

Author Biography

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.
Release date NZ
February 26th, 2019
Country of Publication
United Kingdom
Illustrations
12 Tables, black and white
Imprint
Routledge
Pages
126
Dimensions
165x220x25
ISBN-13
9781138316218
Product ID
28576464

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