Business & Economics Books:

Resonate

Present Visual Stories that Transform Audiences
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Paperback / softback
$47.00
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"Great explanation about the power of story telling"
5 stars"
Purchased on Mighty Ape

Great book summarising the power of story telling and how this can be reinforced with powerful and simple graphics. Lots of great case studies drawn upon.

Description

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

Author Biography:

Since 1988, Nancy Duarte's award-winning firm has createdover a quarter of a million presentations that have shaped theperception of the world's leading brands and thought leaders.Duarte Design is one of the largest design firms and woman-ownedbusinesses in Silicon Valley, and its clients include: Adobe,Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP,Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, andTwitter.
Release date NZ
October 27th, 2010
Author
Audience
  • General (US: Trade)
Illustrations
Charts: 0 B&W, 15 Color; Photos: 0 B&W, 40 Color; Screen captures: 0 B&W, 20 Color
Pages
272
Dimensions
228x225x14
ISBN-13
9780470632017
Product ID
7845648

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