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Researching the Public Opinion Environment on Hardback by Sherry Devereaux Ferguson
Researching the Public Opinion Environment on Hardback by Sherry Devereaux Ferguson
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Researching the Public Opinion Environment

Theories and Methods
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Description

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
Release date NZ
June 27th, 2000
Audience
  • Tertiary Education (US: College)
Pages
312
Dimensions
152x229x25
ISBN-13
9780761915300
Product ID
25015316

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