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Communication Planning on Hardback by Sherry Devereaux Ferguson
Communication Planning on Hardback by Sherry Devereaux Ferguson
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Communication Planning

An Integrated Approach
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Description

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management
Release date NZ
September 9th, 1999
Audience
  • Tertiary Education (US: College)
Pages
280
Dimensions
152x229x19
ISBN-13
9780761913139
Product ID
3821179

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