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Research for Marketing on Paperback by Michael J. Baker
Research for Marketing on Paperback by Michael J. Baker
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Research for Marketing

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Research for Marketing

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Paperback
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Description

Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.
Release date NZ
March 20th, 1991
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
27 line drawings, tables
Imprint
Palgrave Macmillan
Pages
346
Publisher
Palgrave Macmillan
Dimensions
156x234x18
ISBN-13
9780333470213
Product ID
14298883

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