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Marketing Strategy and Management by Michael J. Baker
Marketing Strategy and Management by Michael J. Baker
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Marketing Strategy and Management

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$308.00
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Description

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Author Biography:

Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
Release date NZ
December 5th, 2014
Audience
  • Tertiary Education (US: College)
Edition
5th edition
Pages
560
Dimensions
216x277x29
ISBN-13
9781137025821
Product ID
22480916

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