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Quicksilver Companies on Hardback by A. Griffiths
Quicksilver Companies on Hardback by A. Griffiths
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Quicksilver Companies

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Digital Television Strategies by A. Griffiths
$150.00
Digital Television Strategies
by A. Griffiths ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Digital Television Strategies on Hardback by A. Griffiths
$149.00
Digital Television Strategies
by A. Griffiths ~ Hardback
Available - Usually ships in 3-4 weeks

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Quicksilver Companies

The Battle for the Online Consumer
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Hardback
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Description

The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the "Quicksilver Companies" and this book is about them. As the creator of the BBC online site and advisor to businesses such as "The Financial Times", SkyDigital, BP Amoco and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real life stories to show how to avoid the pitfalls.

Author Biography:

ALAN GRIFFITHS is managing partner of e-communications, the online consultancy division of Chime plc. Before this, as Head of Multimedia he created the BBC News' online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television. Among is clients are BP Amoco, e-loan, DLJ Direct, Philips Electronics, The Financial Times, City and Guilds, The Government of Malta, JCB and SkyDigital.
Release date NZ
May 18th, 2001
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Illustrations
192 p.
Pages
192
Dimensions
156x234x16
ISBN-13
9780333960288
Product ID
1665683

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