The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the "Quicksilver Companies" and this book is about them. As the creator of the BBC online site and advisor to businesses such as "The Financial Times", SkyDigital, BP Amoco and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real life stories to show how to avoid the pitfalls.
ALAN GRIFFITHS is managing partner of e-communications, the online consultancy division of Chime plc. Before this, as Head of Multimedia he created the BBC News' online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television. Among is clients are BP Amoco, e-loan, DLJ Direct, Philips Electronics, The Financial Times, City and Guilds, The Government of Malta, JCB and SkyDigital.