Business & Economics Books:

Digital Television Strategies

Business Challenges and Opportunities

Format

Hardback

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Digital Television Strategies by A. Griffiths
$231.99
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Description

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Author Biography

ALAN GRIFFITHS is managing partner of e-communications, the online consultancy division of Chime plc. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television. Among his clients are Phillips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He was the author of, Quicksilver Companies: The Battle for the Online Consumer published by Palgrave.
Release date NZ
October 22nd, 2002
Author
Country of Publication
United Kingdom
Illustrations
XII, 196 p.
Imprint
Palgrave Macmillan
Pages
196
Dimensions
152x229x14
ISBN-13
9780333992951
Product ID
1665746

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